Circle x
Mistica
When a brand understands its core values and unique essence, it radiates authenticity from within, naturally drawing in its ideal clients. This is my calling: helping people and their businesses illuminate with such brilliance that they ignite others, creating a whole sea of light.
.png)
What's in this deck?
This project is a mock case study created to showcase my strategic thinking and customer success skills. My goal with this project is to demonstrate my ability to build strong customer relationships, drive engagement, and deliver value—highlighting my dedication and readiness to succeed in a Customer Success role.
01
Meet me
Mistica
02
Case
Study
03
Contact
info
ABOUT
What makes me a glow
Growing up on the island of Oahu, I was fascinated by the magic of business. In my imaginary game of 'Shop', I became obsessed with making it better - dreaming up ways to attract customers, create unforgettable experiences, and turn a simple store into something special. I would eagerly gather feedback from friends and family, determined to get the best suggestions.
That passion led me to customer success and business strategy, where I help businesses thrive. Through my recent freelance work, I've guided businesses not just to grow—but to stand out, connect deeply with their audience, and build something meaningful.
Now, I'm eager to bring that same energy, creativity, and strategic thinking to your team. I want to be part of a company transforming how communities and businesses grow. With my love for creative problem-solving and customer engagement, I'm ready to make an impact—not just for your customers, but for Circle as a whole.
.png)
Results and impact
65%
Reduction in member churn
40%
Increase in active users
85%
participation rate in monthly challenges
250%
growth in meaningful member interactions
Thank you for your consideration.
Look forward to being
in touch.
Email: Contact@misticamorales.com
Phone: (909) 915-0815
Linkedin: www.linkedin.com/in/mistica-morales
Mock Customer
Customer: FitWithJane, a fitness influencer with 100K followers.
Goal: Build an engaged community of fitness enthusiasts through her branded Circle app.
Challenge: Low engagement and high churn after the initial app launch.
Action plan:
Core Solution: By leveraging Circle's native gamification features, I designed a unique 'Monthly Champions' program where each month has a different wellness theme with personalized rewards. For example:
February: 'Heart Health Hero Champion'
-
Members track heart rate zones and cardio achievements
-
Top engagers receive personalized cardio training plans or 1:1 consultation
-
Creates emotional connection through shared fitness milestones
-
Assign everyone a new buddy for the month so community members can get to know each other
Implementation Using Circle Features:
Engagement Structure
-
Use Circle's Space feature to create themed monthly challenge hubs
-
Set up automated welcome flows for new challenge participants
-
Create exclusive spaces for past champions to maintain status value, talk about future challenge suggestions so they have a sense of contribution.
Recognition System
-
Monthly champion title with custom badge (Heart Health Hero)
-
Featured member spotlight (also shown on socials to get more community members)
-
Access to exclusive champion-only spaces
-
Personalized reward based on theme (e.g., custom cardio program)
This solution works because it:
-
Creates anticipation with rotating themes
-
Offers meaningful, personalized rewards
-
Builds emotional investment through personal achievements
-
Builds community through rotating buddy system
-
Maintains engagement through daily point opportunities
-
Leverages Circle's existing features effectively"